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| Title: |
Analyzing Brand Reputation With Oracle Analytics |
| Presenter: |
Federico Venturin |
| Organization: |
Rittman Mead Consulting Ltd. |
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| Summary: |
Brand reputation is a must have intangible asset for any organization as customers can share their experience with your service to the world in a single tweet, and impact the business. This session illustrates how to use Oracle Analytics to easily perform brand reputation analysis without machine learning or marketing experience. The requirements of a successful brand reputation analysis, detailing the techniques for gathering, enriching, modeling and visualizing the data will be discussed and followed up with a live demo. |
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| Topic: |
Analytics / Big Data
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| Session Type: |
One Hour Session |
| Target Audience: |
Architecture, AI/BI, Data Management |
| Experience Level: |
All |
| Session: |
Session 4: 02/16/2023 1:35 pm to 2:35 pm |
| Location: |
ROOM 104 |
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| Biographical Sketch: |
Federico is a Principal Consultant at Rittman Mead and an Oracle Analytics enthusiast. He built his expertise with OBIEE/OAS/OAC and focused on attractive dashboard design and performance analytics.
He is involved in the Oracle community by providing support on OTN forums, blogging on the Rittman Mead website and speaking at various conferences.
He likes video games, to travel all around the world, and to taste new foods. |
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